If you have been online lately,chances are that you have stumbled upon the well crafted Shiks Kapienga's Airtel Tubonge advert.It got me LMFAO!!Kudos to the crew behind this creative piece.You might also remember that before the Unga crisis, we had a good one from Soko Ugali.Then,it got me asking myself questions like, how effective is video marketing?What are the hints to help sole proprietors and companies create videos that can reach the target audience?I therefore decided to embark on this topic.For those who would like to try out video marketing , I compiled for you few steps to successful video marketing. Video marketing according to Wikipedia, is incorporating videos into your marketing campaigns whether to promote your company,product or service. Customers testimonials along with live event videos are becoming more and more popular as companies try to take advantage of rapid growth of social media as a marketing trend.Marketers get a lot of mileage with just one video by incorporating it into their marketing channels from email to landing pages.Some advantages of this channel are that it improves google ranking,conversions,open rates,click through rates and many more.Some of the demerits of video marketing include,it is time consuming and very capital intensive in advanced levels.However,beginners need not worry because they won't need high budget videos.Here are a few tips that will guide you to create successful videos for your business. STEP 1 🔸 Remember a live video is watched 3 times longer than an ordinary video. Don't overlook Facebook live ,Instagram live and periscope. STEP 2 🔸Craft your content as if it will play silently and consider audio a value add. STEP 3 🔸 Consider having motion within the first few frames of your film, to catch the attention of your audience faster when released online. STEP 4 🔸Carry out research and see if video marketing can work for you.Once you have decided that it suits your business ,make a good point and deliver. STEP 5🔸Make your videos shareable,use key words,include a link and share it on you tube and on all your social media platforms.Make sure to monitor comments and reply to them.Answer questions and also work on feedback. STEP 6🔸Find your companies best cheerleader.Marketing agents and professionals may not be a good idea,instead go for that lady or gentleman in the office who always has a smile for everyone.Train them to be surprising and delightful and come up with something completely unpredictable.Easy people are likely to influence more people than the ever serious professionals. STEP 7🔸Start publishing consistently,create a series of videos to follow on from the next in a logical manner.Your unedited videos with their mess-ups make it look genuine and real.Keep them short, under 90 seconds.This creates intimacy and connection and builds better relationships with your fans. STEP 8🔸Let your videos be transparent and authentic.Make short impromptu personal videos to spark deeper engagement.If you want to reach your customers directly on live video make it plain and talk with a naked tongue,otherwise it will look rehearsed. STEP 9🔸Another clever way to reach a wider audience is to engage as many people as possible.This is achievable through shout outs.All of us have an ego and would feel emotionally elevated if mentioned on such a platform.However,it is not advisable to compel those you shout out to share your video,let them do it willingly.Also carry out interesting interviews with the those who have made it in your field. STEP 10🔸Create compelling content collaboratively.Share your own experience in a personalized way.You are very likely to influence another viewer who might have been in the same situation you have been. STEP 11🔸Attend or better still get a stall at trade shows.For instance Nairobi hosts a number of annual shows like the Agricultural show and Concours de'elegance at the Ngong Race Course.Conduct video interviews with a handful of experts in your field and get their views. STEP 12🔸Create video tutorials and demonstrate how to use your product.Many people love it when you make it easy to digest.The simplified visual step by step process makes it easier to learn. STEP 13🔸Use Ted's 5 useful ingredients. Ted Talk Show incorporates music,interviews,before during and after scenes from a live event
13-year-old reggae band Gravitti is a popular local band with immense success under their belt. Some of their projects include 'Sweetie' featuring Nameless and 'some reggae'. On this track they feature another Kenyan reggae heavy weight-Shamir. They also bring on talented vocalist Sage one of the 'So Alive' song. Contrary to normal slow reggae beats, this team decides to keep the tempo a little upbeat. Miss Okinda kicks off the introduction of the song with the chorus followed by her fire verse. This rastawoman kills it as she paves way for Shamir who comes on next. The video begins with a panoramic shot of the artists making their way into the studio. The backyard is lash green adding more life to the video. Producers Adam Eston and Don Mbago did a nice job to give us a live-from-studio video. At some point it feels like a serenade in your lounge. Everything is live from the piano, guitar,drums to the singing artists. The whole studio set up is just entertaining. After Miss Okinda comes Shamir and does what he does best. His well planned verses never disappoint. He maintains the party theme. Basically this song is about positivity,the good good vibes. Its funny to imagine there was a time I thought Shamir was Jamaican! His versatility is on another level. Now that I know he is one of our own, I now love his music much more. Exit Shamir enter Sage and her voice was meant for this! she takes me away. She has been improving since her collaboration with Octopizzo many years ago on 'So Alive'. She fits in well in this track and has good chemistry with Miss Okinda evident from the last minute behind the scenes. Her dressing is also on fleek complete with a maasai shanga (necklace). She represents the African woman who is in love with her culture.Same to Miss Okinda with her bracelets. She does the chorus. If I had to rate this song I would give it an 8/10. It is good to see local artists trying out new fields like Sage trying out Reggae. Special mention to Royal State Pictures,good work people!! Check it out here :
Back when we were six, my brother developed a notorious sleepwalking habit among his various other disorders. So much so that dad child proofed the doors to our room and closet (after an unfortunate pissing incident involving a soiled pile of clothes) so that when we were awake, we could leave, but asleep, no dice. It was one of those plastic coverings that you had to squeeze and turn simultaneously, y’know, the ones that are impossible for anybody under the age of 18 to possibly hope to open due to the sheer amount of pressure it took to turn the knob. I’m being facetious now, but I really hated that child proof bullshit. But, due to his sleepwalking, he was kept on the bottom bunk. Some nights, he’d wake up and try to leave the room, tugging on the door and only succeeding in making an unnecessary amount of racket, only to fall back asleep at the foot of the door after his failure. Before the child proof door, there were only a select few places he’d go, but it became a game of hide and seek with him. I found him inside the toy box once, and I just remember thinking… “how did he even fit himself in there?” When these incidents happened – and that was at least three times a week – I took it upon myself to get him safely back in his bed when I actually caught him, so long as he didn’t wander past the stairs, which thankfully now wasn’t very possible. I hated the stairs. Well, not so much the stairs as the hallway that my room was at the end of leading to the stairs around the corner. That place was hellish at night. Yes, I was terrified of the dark. More so of my own wild imagination spurring the darkness to life with monstrous intents. I was sure we were plagued with a closet residing boogie man or a homicidal shadow dweller, maybe even the neighborhood serial killer. My father, God bless the man, every night before bed, he’d open the closet door, reach up and pull the dangling string to turn the light bulb on, – the switch had shorted on our sixth birthday- and search the closet for my own reassurance. Sometimes, he’d even make a show of it and enter with a baseball bat or a plastic gun, threatening the monster hiding in there. Every time he did it, there was nothing in that closet. There never was. My brother wasn’t afraid of the closet like I was. On the lower bunk, sometimes he’d climb the ladder and sleep with me after I’d been sitting up and staring at the closet for what seemed like hours. It was like my fear woke him up. They say twins have inexplicable bonds. I always had this strange sensation like I was being watched, or perhaps the feeling of knowing someone’s talking about you… I knew I held something’s attention. And that thought kept me up in such discomfort for what seemed like hours. In reality I probably had the attention span to stay up thinking for half an hour before succumbing to sleep. And stranger still, it wasn’t every night. In hindsight, that made me feel uneasy. If a child is afraid of the dark, weren’t they afraid of it every night? Don’t get me wrong, I feared the dark, but obviously I was safe under the covers. Most nights, it was merely a childish fear. And some nights, that fear evolved into uneasiness I can’t explain… like violation of my privacy. And no amount of blankets made me feel better. Something was there. And it was watching. I knew it was. I always expected to see a pair of glowing eyes behind the blinds of the closet door. But I never did. One night in particular stayed in my memory all the way into adulthood. The first detail that’s strange in hindsight is that I was already asleep. Something woke me up, not violently, but suddenly. And I still have no idea what. There was this cold that had settled on the room. And not like a winter cold that could freeze water, but this stale, stiff cold – like an abandoned house. The same stillness and cold I would feel several years later when grandmother died in her hospital bed and how her skin felt just minutes afterward. Lifeless. And a smell wafted through the air like really burnt steaks and rotten trash cans. I grimaced and said groggily “Geeze, did you fart?” Waving my hand in front of my face. There was no reply, so I dangled my head over the edge to peer at the lower bunk. Not surprisingly, he wasn’t in his bed. Illuminated dinosaurs chasing each other endlessly around our room projected from our spinning night lamp was the only source of light – a disco ball of dinosaurs if you will. I traced them around the room to find it empty with the exception of me. I knew that wasn’t true. Climbing down the ladder, my feet slapped against the wood floor sending an uncomfortable shock of cold up my legs. As I turned, the room seemed to widen. It was the moment that makes children gulp in uncertainty. The sudden loss of familiarity. I was in my room, but I felt uncomfortable, the same discomfort when you stare off of a cliff, knowing that one false step and you will die. Completely exposed. But I trudged on, searching for my misplaced sibling. He wasn’t on the floor in front of the door, he wasn’t on top or inside of our toy box… I dropped to my knees to find the space under the bed empty. Was it possible he somehow got out of the room? When he used to leave the room, there were three places he typically was. The hallway bathroom – notably curled up in the corner between the vanity and toilet, in dad’s old red chair in the upstairs living room right down the hall and to the left, or somewhere downstairs, a place I dare not tread in the darkness alone. I padded to the door and squeezed the plastic covered door knob with both hands, struggled with the damn thing for a moment and pulled it open. I was greeted with pitch blackness. The dark hallway now looming ominously in front of me. There were no windows, the only source of moonlight would be around the corner where a window was beside the staircase. The hallway wasn’t just dark, of course not. It was never that easy. No, it had to be pitch black. It made me even more uncomfortable, staring out into that blackness with my pulse steadily rising, I could hear my heart beating in my ears. Anything could be out in that darkness. I felt like I’d see a pair of eyes staring back at me. Whatever was in that darkness had no eyes, or at least, they didn’t glow like in the movies. But I jumped at the sight of a long, black shadow cast from behind me, freezing in terror as it disappeared. It happened again, casting my shadow across the hallway’s floor. The nightlight on our dresser that cast dinosaurs the walls of our room, and now out in the hallway. On the bright side, I had a source of light now. I was transfixed, staring out into the dark hallway as it lit up with the distorted dinosaur. I looked down, my toes were barely behind the baseboard that separated the wood flooring from the carpeted hallway. Before I crossed that line, I needed to make sure there was nothing hiding in that darkness. Anything could hide in shadows that black. The dim light flashed from behind me My eyes caught something unnatural… I could’ve sworn someone was pressed against the wall at the end of the hallway to the right, like they wanted to plaster their back to the wall. It didn’t really register until the light had already passed. I gulped, my body tensed uncomfortably, eyes locked on the darkness where that person had been standing. In this darkness, they could’ve moved wherever it saw fit to move. It could be five feet in front of me for all I knew. With that thought I was dreading the next pass of light. Did I really want to see this thing? Before I could even answer myself, the light passed over again, and the shadowy figure remained, unmoved. Because it was the shadow of the open bathroom door resting door knob length away from the wall. Just my imagination. I released a shaky breath, satisfied that the hallway was empty, and lifted my foot, slowly, unsteadily crossing my perceived line of safety out into the unprotected blackness of my house made foreign by the nighttime. My toes curled into the carpet, tensed like the rest of my body like I was holding onto the railing on a roller coaster. The light passed by again, and I kept my eyes peeled, stopping my movement completely as it did, just for safety. If I could just get to the bathroom, I could turn on the light. The hallway light was beyond the bathroom, so that was out of the question. I had to be brave. I traversed the darkness, taking long steps on my tippy toes just to stay quiet in case something were actually in that darkness. My whole body would stiffen when the light passed behind my back only to continue and try and cover as much distance as possible while I was still hidden by the shadows. The whole time I had that feeling of being completely exposed in this hallway, as if I were actually being hunted. I kept thinking; what if I’d missed something and now whatever it was was in the hallway moved behind me. I dare not turn. I pictured a vile creature staring right into the back of my head, breathing down the back of my neck. If I turned, I’d only be greeted by sickly, glowing eyes and a wicked smile. So I didn’t. But finally, I made it to the bathroom without incident, but my joy was short lived as I peered into the pitch blackness that was the bathroom. And this time, there was no dim light to chase away the shadows. If only for the brief moment. The light switch was on the left inside, right above the counter and under the medicine cabinet. I had to tippie toe to reach it. I gulped down my fear. Now or never. I strode inside with purpose and ignored the chill of having my back exposed yet again but to a completely unknown abyss. Even then, I couldn’t shake the feeling th
Taps in most Nairobi estates are dry and the situation has been the same for more than six weeks now.Where yours truly resides,there has not been any drip of water in 2018.Nairobians were optimistic when Mike Sonko grabbed the governorship,he seemed to be working then we don't know what went wrong.From August to December we had plenty of water,had we known,we would have stored enough. Just when we thought our problems with water had found a permanent solution,alas!!! here we are again.So are we heading the direction of Cape Town, where the authorities have warned against daily bathes as the situation worsens? In our man-eat-man society,cartels are everywhere from education to the county water department.And since corruption is Kenya's second name,it leaves poor residents at the mercy of this unscrupulous people.Nairobi being a top city in Africa-soon we will be home to Africa's tallest skyscraper-we should have a constant water supply.We therefore should live up to the status. Lack of water should be dealt with beginning with the simplest ways to the more complicated ones.Things like inspection of water pipes to discourage illegal connection should be done regularly.Then later we focus on fixing Nairobi City Water and Sewerage Company and the filth in there. There are two things at play here;the major one obviously being kickbacks and the other being lack of political will.Paul Ongili famously known as Babu Owino,promised his constituents that he would work tirelessly to solve the water paradox that has been bedevilling them.We will wait with fingers crossed to see if Babu makes this a reality,but that will be real tough to accomplish,for now he has the benefit of doubt.The ongoing road construction in some parts of Embakasi East has piled more misery to the residents.The contractor apparently cut off water pipes linking the estates. But if you have been a keen Nairobian,you must have noticed that ghettos like Kibra and Mathare never run out of water completely like the middle class estates.Reason being Kibra is close to the retired president Moi's old residence at DC while Mathare borders Moi Airbase barracks never lack water.In other estates like Kayole,Dandora,Kariobangi etc the unemployed youth take the blame.They resort to illegal water connection and then a building that should have water eventually gets no water.You then end up paying more for water despite the money having been initially included in your rent.Other "waterpreneurs" bring a handcart full of 20-litre jerricans to your doorstep and sell it to you expensively.You are forced to buy the water even without knowing how clean the water is.There have been claims of people buying sewer water.Have I even mentioned the insults that will be hurled at you if you refuse to buy handcart water at your doorstep?It is said these water vendors collude with county officials to fleece Nairobians. If you have visited social media recently,you might have seen pictures doing rounds of Muran'ga residents scrambling for water.A county as green suffering acute water shortage is reason enough for alarm.The volumes of water in the rivers have lowered badly.Environmentalists had earlier faulted a multi-billion underground water project being undertaken in the county.The project besides the diminishing forest that was once Mau are the cause of drought in Muran'ga which feeds it's surplus water to Nairobi. However,in my view,I think Nairobi should have stopped depending on unsteady water supply ages ago.The little knowledge of Geology I have tells me there is enough fresh water right beneath us.That aside,the government distributes petroleum to all towns in Kenya,how then is it a problem to distribute water,that is basically more important than oil?
Safaricom's BYOB TV show makes a comeback to your screen this month and we can promise you it won't let you down at all.The show is scheduled to go on air from February 5th,we hope the media shutdown will be over. Last year, Blaze by Safaricom came up with a program between the months of June to December.They took Blazers through creation camps and summits delivering training, mentorship and inspiration to youth from 6 regions.The organizers used this as an opportunity to audition for the second season of the BYOB TV show. The show brings together 12 young people between the ages of 18 and 26 selected across the country.They are then subjected to a series of challenges which test and develop their business skills in a way they and the audience can apply to their own business.The challenges they face within the show are meant to test and clarify on a series of key skills which young people must develop in order to succeed in their own businesses in the field.The challenges are spread across the nine episodes that the show will have this season. The are many reasons as to why you as a young person should watch the show.Apart from being entertaining, the show educates youth on how to employ themselves in the fields they have passion in,statistics show how high unemployment rates are now and they keep rising.Another reason to watch the show is that it gives you a chance to learn how to develop your business skills.It also helps you learn from judges and mentors after each challenge.The show also brings together youth with different ambitions and goals hence mix of ideas among the youth. The winner will walk away with a fat cheque and will also get his/her business funded for starters.Boy children will be hoping it will be one of their own after Valentine Nekesa whitewashed men in season one. We wish all who got selected well and hope for a good show.We have faith the judges will act with the Biblical Solomonic wisdom to give us a deserving winner.
In today's article,I take you down memory lane so fasten your seatbelts,come lets take a ride.2000 babies, you will have to forgive me,you were either being breastfed or learning to walk.Only 22 and over can relate to this.Honestly, who remembers a song like 'Anisa' by Bedbug and Kingsting?We focus on musicians and showbiz personalities who graced the entertainment scene at the start of the century. They exited the scene rather quietly and not much has been heard from them since.Today we smoke them out of their hideouts.Have a good read. 1.BEDBUG & KINGSTING This was Mombasa's best duo at one time.They gained massive fame after releasing 'Anisa' which ruled the charts for a very long time.By charts here I mean, Show ya Kizazi Kipya hosted by Carol Robbi and Maureen Medza on KBC radio and may be Top 9 at 9 on Capital Fm,those were the shows that ruled the airwaves then.One half of the duo was George Owino aka Kingsting while Bedbug was a Ugandan national living at the coast.Kingsting remained lonely after Bedbug left to take care of their family business back home and eventually he took a break from music in 2007.Later in 2010,there was a hype about him making a come back but he did not capture the audience.He then retreated to other projects.He now has an events company Tamasha Ent. and is now a family man married to wife Sharon and they have been blessed with a daughter Shantel. 2.MARYA She of the hit 'tumekuja chokoza' in which she teamed up with her friend Avril.Marya had been through a lot before she became a public figure.She lost her parents at a tender young age and was raised by foster parents,she even calls them mum and dad sometimes unknowingly because they are the only parents she has had.She became a household name in 2007 after her hit single 'mahaba'.Her star continued to shine brighter and she fell in love with Deux Vultures rapper Colonel Mustafa.However,their love was short-lived owing to allegations of infidelity and finger pointing from both sides.After the separation she found true love in one man only identified as Kelvin Mutisya.The last time we heard from Marya,she had a baby.We wish her well in her new family roles. 3.OUSMANE Recognized as one among Kenya's reggae pioneers.I loved(I still love) his 'VIP love' track,that is among hits I call evergreen.The mellow voiced artist managed to survive in this industry for years without a controversy,like Jua Cali.Ousmane Maregwa,his official name provided reggae lovers with hits such as Dunda,Coming Home,Little star,Rising sun and they all became club bangers.Vip love made him win Best New Act at Chat Awards in 2003.He was named Best Reggae Artist in 2005 at the now defunct Kisima Awards.In 2012 he was shocked as Safaricom's Skiza tune awarded him most downloaded song-VIP Love.Since he left the mic,he now runs 211 Ent and also owns a recording studio,44 Records on Thika Superhighway. 4.THE LONGOMBAS Made up of siblings Lovi and Christian and related to Congolese Lingala maestro Awilo Longomba.This duo gave us sweet vocals blending Lingala and kapuka that made their music stand out from the rest.A hit like Queen which many of us can comfortably sing along word by word,is still relevant to date.The last time I checked,Christian had a serious medical problem that required special attention.He had a brain tumour and somebody had to come out to appeal to Kenyans to foot his hospital bills.So basically,this guys are now broke,the curse of money-today here tomorrow gone . Lovi, on the other hand,is said to have started a church after seeing the light.His church,Revelation Church of Jesus is in Hollywood California.The church members are mainly young people drawn from across different races.While Lovi saves souls,Christian promised to make a comeback after attaining full recovery. 5.MR.LENNY Mr.Lenny quit music after failing to compete with the likes of E-Sir,K-rupt,Nameless ,Deux Vultures,Longombas and Big Pin.These artists were sizzling hot and were the face of Ogopa deejays.Mr Lenny says that the only sane studio then was Ogopa and it had all the big names so they would ignore the small artists.He would only survive on collabos until they started to refer to him as the king of collabos.But he wanted to have his own projects,due to the survival for the fittest wars,he was unable to record an album at Ogopa.He eventually left the label and did his album elsewhere but it did not do well as he expected. Seeing that he had lost relevance,he made up his mind and gave in.He recently joined Grandpa records but much has not been heard from him either. 6.AMANI Vocally blessed and beautiful songstress, Cecilia Wairimu is now 38.She was the bad girl during them days with the likes of Nyashinski and Collo(the old one before he got saved).She decided to stay out of the public eye to look after her family and business. She imports her braids under her Amani brand.She joined Emmy Kosgei and Vera Sidika to the growing list of female celebs who got married to Nigerian men.She broke up her relationship with AY after close to ten years,who does that?She has not quit the industry and asks you all to keep your eyes and ears open. 7.CHANTELL She was a one-hit wonder after featuring veteran rapper Abbas Kubaff in their hit 'toklezea'.She was raised in Limuru before her family moved to Nairobi.His father was of mixed race being half Indian and half Kenyan.He owned a car yard which enabled him to school his children,4 boys and Chantelle being the only daughter.She says that growing up among boys made her become a tomboy. She was at many times found on the wrong side of the law at the strict Consolata School.She later got married to saved producer J-Blessing although still struggling with smoking and alcoholism.Tragically,they lost their first child Kyle three years ago and laid him to rest in Lan'gata Cemetery. Due to her husband's advice, she later quit drugs.The grief of losing a child devastated her but we wish them a fruitful marriage. 8.DEBBY ASILA Debby attended Buruburu Girls' high school.She was a member of the early 2000s all-girl group Tattuu.The group was made up of her,Angela Ndambuki and Angela Mwandanda.Debby has had a long journey in this showbiz industry before settling in her Finance career.Some of their songs include;Teso,Haiya,Songea,Parapanda and come back to me.Her stints on TV include Papa Shirandula,Family ties,Bold Girls and All Girls Together.At one time,Debby and her friends were video vixens in Nameless' music videos such as Mannerless,Megarider and Majitu.She was a presenter at Kiss 100 from 2004-2009.She was also a host at K24's Talii Uenjoi show between 2007 and 2008.From Kiss she joined Uptown radio and worked there for a year before she moved to KBC owned Venus fm.After radio she focused on her career landing a job at PPP Media and later MCSK.Her daughter Milan, whose father is a seasoned Kiss 100 presenter, is growing up real fast. Asila is now a financial advisor at Primerica. 9.DJ IZRAEL Probably the most respected pioneer DJ alongside DJ Pinye and DJ Stano.However,unlike Ousmane,his name has been mentioned adversely in scandals. In 2016,MCSK terminated his contract after he was accused of soliciting bribes from upcoming artistes.It is said he promised to get their songs played in over 40 radio stations and TV channels which he was "privileged to have access to".Artists condemned the DJ wondering who had given him the authority to promote their music locally and abroad. He responded by dissing them back "..and you will still remain underground,you and your class,Phil,Qty and everyone there" he said. Phil,a gospel artist went ahead to claim that Izrael had tried to solicit 50k from him. 10.ATTITUDE This fellow moved to the US and that's how we forgot about him as they say,out of sight,out of mind.His real name is Malimo Chahonyo Andega and was a member of Phoenix Records. In an interview,he said that he had business ventures in the states.He says he has done more than 4500 songs! besides staging shows.The last we heard from him he was compiling an album of 15 songs picked from 50 songs he had made.His album would feature American's Young J,Akon,Jay Z and our very own Mercy Myra who he once had an affair with.The album had to be worked on by producers Mannie Fresh and Kurupt.He also said he was planning to start a dreadlock's products business.The tattoo lover also has 245 Tattoos shop in Atlanta.His relationship with Mercy Myra gave them a daughter they named Taylan
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