Digital content marketing is beginning to take shape as the most effective marketing option to reach potential customers online.Technology savvy firms have welcomed this new method with open arms and this has improved their businesses greatly.Content marketing enables them to learn from others,appreciate their work,and give credit where it is due.It requires knowledge,proper preparation and consistency to be successful in content marketing.It is advisable to speak your audience's language,know what they want and give it to them.Tell them powerful touching stories,this helps you to connect with them socially invest in high quality visual content and always remember quality is better than quantity. This type of marketing helps you build brand awareness ,engage and connect to perspective customers and increase sales . It enables you to have a clear answer on what your story is and your business objectives are . In addition it enables you Understand who your target audience is so you can attract new customers and why your business is unique for them. Let's take a look at examples of successful content marketing campaigns in 2017 . 1. Telecomminication company Safaricom needs no introduction since it has been around for the longest time.The giant firm with deep pockets employs digital content marketing with an aim to lure new customers and retaining old ones.Airtel launched Tubonge campaign that promised their customers cheaper call rates and plenty internet bundles while Telkom came wooing with Amkia bundles and free whatsapp.To counter competition Safaricom entered the telcos war with Tunukiwa daily.This campaign was aimed at rewarding customers depending on their use of airtime.Not long after launching Tunukiwa,Safaricom surprised us with Twaweza.Twaweza was specifically a campaign to encourage innovativeness and to celebrate the Kenyan spirit.Twaweza has found a home on billboards and TV screens with the main act being the evergreen comedian Mogaka of KBCs Vitimbi show. 2. Fresh chewing gum has also joined the list of brands using digital content marketing.Fresh gum employs humour that effectively sparks emotion.The brand has been consistent with adverts coming and going on our screens.The adverts are kept short but effort is made to make sure to drive the message home.You have probably came across one on you tube. 3. Jumia Kenya is a fast rising online shopping platform.This brand has invested in quality videos,fun adverts and proper graphics.They always strive to give their potential customers fresh content that is relevant,up to date and engaging.Jumia make it easier for potential buyers as they include price tags on their products and as if that is not enough,the product is always a phonecall away. 4 . Tusker launched their Jenga game/Twende game campaign to help local football and rugby clubs get grassroot support.The campaign targeted revelers in the country's ever active nightlife.For every bottle of beer a customer purchased Ksh.2 would be donated to the club of the customer's choice.The process was easy to learn as it was similar to Cocacola's Shinda Mamili where you are required to send a given code to a particular number.Football clubs among them Tusker Fc,Gor Mahia and AFC Leopards participated and were handed their cheques in a ceremony held recently. 5. Trust condoms profits had taken a dip before they introduced the Kuwa True campaign. This campaign has gotten a good reception on twitter targeting youths in Nairobi Clubs on weekends . The brand was losing the price war with a new entrant into the market, Salama crossing over from Tanzania.Despite Salama not incurring any advertising costs,they were still winning .The Trust brand hired Bruce Newton,the gifted dancer who gained fame as a dancer on the Sakata show to do their adverts targeting youths for obvious reasons. 6. Into the banking sector now,lets take the case of Unbank youself with CBA Loop.This campaign from Commercial Bank of Africa was designed to make mobile banking appealing to millennials . It required an interested consumer to download the android app onto their smartphones.Thousands of youth got hooked and signed up for this account since it proved easy to use,banking from the comfort of your couch as they said. 7. Broadways bread has been around for ages,say 70s or 80s if it is true that they have been in the market since my parents rocked Afro hairstyle that is on my mums ID.Broadways have succeeded in keeping their old customers who must be over forty now and a majority struggling with diabetes which explains why they prefer the low sugar bread.Their adverts seem to target those who have advanced in age. 8. KCB also came up with Simba points,a campaign jeered towards increasing sales.The bank's statement to the media that surfaced online said that it was rewarding customers for simply banking with them.Once a customer has achieved a targeted number of points,he/she can redeem them for a variety of things from KCB parners.They include travels across the world with more than 100 airlines,visits to the best hotels,electronics from Hotpoint and so much more.
I arrived at the camp at around 7.30pm. ColdCold dry winds were blowing from all directions but the same couldn't be said of a person in a closed room. In one corner of the camp towards the periphery, young girls ages ranging from 7-13 were playing and singing. The kids were playing in a dimly lit corner to the extreme east of the camp. They do these up to around midnight everyday. Whoever gets sleepy creeps to their tent and retires to sleep. I could clearly see this was a soccer training ground-cum-camp because the goalpost were still intact. My boys from Western can not play in this sandy pitch, there is not even a single patch of grass.The fence is made up of a 'mathenge' hedge. A little walk deeper into the camp reveals a lot. I notice the kiosks.They are just simple makeshifts,a stool or two and sometimes a table. Commodities for sale are stuffed in transparent tins while sachets are pegged on a string above the table.One thing you wouldn't fail to see is that khat (miraa) is at all kiosks wrapped in a big yellow paper bag. Am saddened I cant spot any maize flour. People here eat rice as the main meal,am told.I cant even debate on that,I haven't seen anybody who looks to weigh over 60kg here. Honest talk,adults weigh 35-55kgs.Children are malnourished and dirty. Teenage girls are either expectant or nursing babies.I still haven't managed to spot the elderly members of the community. Either they were swept away by the floods or this society has a very low life expectancy ,say 55. Same to pets and livestock. No dog,cat,donkey or camel but am certain they were left to die in the floods. As I dig deeper into the camp,I notice a few developments. On my second visit, at least they now have three temporary plastic toilets. The kind you see at events in Nairobi. Am not into events but I once used one at the Wizkid concert. For now,they will not use the bushes nor wont they cook with dirty stagnant water. There is a big plastic tank at the heart of the camp A lorry comes to fill it up every two to three days. Besides the toilets and the water tank, the government supplies them with a lorry of rice, cooking oil and sugar. The Red Cross also chips in giving out tampons and mosquito nets. Did I tell you how mosquitoes are many here?You cant sleep. The Red Cross has also given an ambulance that attends to the sick as a mobile clinic. At the entrance to the camp,just off the Madogo-Garissa road,I spot a heavily loaded handcart. Someone has given up on this refugee-like life. Some people are going back to Mororo. But the town has not yet been declared safe.From what I have heard,those who ignored the authorities and went back have been bitten by venomous snakes and crocodiles.It's not safe, no it isn't.Am tempted to stop the lady moving out and warn her but I quickly decide against it. Am just a visitor here,I will be reminded,these people know the locals and non-locals, I guess it's the accent. For now, the grounds behind Madogo secondary is a camp.It will remain this way until the River Tana water subsides. It will happen again and again every rainy season until the government learns how to tame the river in times like this.Worse still,the rainy seasons are predictable no more, it may extend into the third quarter of the year. This means more people to attend to at the camp or may be, a few more camps will come up. Am just a passer-by, I will soon go back to Nairobi to deal with Sonko's mess. Am used to that.But as I leave the camp,my thoughts and prayers are with expectant mothers and those with young children,life is unfair, you know. The government will do nothing,you know that too.
Most of us only know StarTimes as a digital TV decoder provider. No, there is more to it than just providing affordable TV. Besides being your preferred TV decoder, StarTimes presents to you the the Mobile app. As the technological world keeps changing, we have no option but to adapt, and quickly so. Firms in all sectors have to move with the trends or risk being phased out and the entertainment industry has not been left behind. The App has been under development and trial since 2015. Since it’s entry into the market, it has gained popularity quickly hitting a record of over 5 million downloads in 2017. The app covers 45 countries across Pan-Africa, Kenya included. It provides self-service to StarTimes subscribers. Among the notable features available on the App include; Live TV channels-and this is the reason for the season, the world cup being around the corner. This is the app you need on your phone and you will never miss a moment of the world cup. It is the most convenient and personalized way to experience the Russia 2018 World cup. Forget the hustle of going to the ever congested viewing Centres. Since the time schedule has already indicated that most of the matches will come between 4pm and 10pm, this means that you can still catch the repeat of the game provided you have the StarTimes App. You can also watch the games on your phone while travelling for long hours. If you are not into the football craze, It still gets you covered with the best non-sport categories. We have soap opera channels , news, kids, drama, business, documentaries, national, movies, religion, entertainment and so much more. Other features include EPG and reminder, geo-block for copyright protection and soon to be launched bouquets top up/check balance for TV subscription. The app is available on Android/iOS supported devices. The app is data friendly (will save you 40% in data charges) and is available on all networks & Also supports live streaming on 2G, 3G & 4G networks. It has inbuilt multi-track,is multi-bitrate adaptative and supports multi-languages. The app allows you to view content in Ultra HD (high definition).
As club football inches closer to the end, lovers of soccer have started shifting attention to the World Cup. This being it's 21st edition, the world cup is the biggest football tournament in the world and brings joy to billions of fans allover. Brazil lead the world with an all time high of five titles with Italy and Germany each having four. The trophy did it's world tour in all countries made possible by the able sponsor, Coca-Cola. It is now resting in the FIFA offices in Zurich awaiting the winner in Russia. There is always a special moment with each World cup. I have been lucky to watch three,2006,2010 and 2014 and they were nothing short of exciting. In 2006 I remember Real Madrid coach Zenedine Zidane then playing for France head-butting an Italian player resulting in a red Card. In 2010,the world cup came to the motherland, the down south I mean South Africa, mzansi. Shakira made the anthem Wakawaka and Spain did it in the final against Germany. I also remember the octopus predicting matches correctly then disappearing just before the final. Some classic moments include Diego Maradonna's Hand of Gold, Asamoah Gyans missed penalty and Luiz Suarez the Uruguayan cannibal. Most domestic leagues have 1 or 2 matches remaining to finish the season. As you already know, Europe’s top five leagues have already named the winners. Manchester City have bagged the EPL, Barcelona have the LaLiga, Bayer Munich the Bundesliga, Juventus the Serie A while Paris Saint-Germain have the Ligue 1 trophy. The performance of players at club level is what determines the way the world cup will be played. These players combined with little known players from the not-so-famous leagues brings us the world cup fever. We have new players breathing fire at club level and we cant wait to see how they play at the world cup. Mohammed Salah leading the scorers chart in the EPL, will be depended upon by his team the Pharaohs to at least lead them to the quarters. Ciro Immobile will be greatly missed at this tournament as Italy failed to qualify. Belgian playmaker Kevin De Bruyne will also be on the weighing scale to prove if he can perform well without support from the club stars. David De Gea, with 18 clean sheets this season, will be attending to duty for Spain. Portugal with their superstar Cristiano Ronaldo will also be the team to watch especially after clinching the Euro out of the blue. Russia will be hosting this year's edition of the world cup taking over from Brazil in 2014. According to the FIFA preparedness report, the stage is well set and we hope the world cup will be a success. Some of the stadiums to host include Krestovsky, Fisht Olympic ,Cosmos Arena, Luhznikhi stadium and Ekaterinburg stadium. The best places to stay have been selected in cities like Kaliningrad, Kazan, Krasnodar and Moscow the capital among many others.East Africans have the time advantage,most matches will be played between 4pm and 10pm. Currently we got 32 days left, If you’re on the right decoder then you’ll be part of the Worlds biggest event. StarTimes being the official broadcaster , they will cover the event on their sports channels - World Football, Sports Premium,Sports Focus & Sports Life , at affordable rates. Get their Digital Tvs & enjoy free subscription for 3 months until 31st July / If you have a StarTimes decoder one can enjoy World Cup football at ksh 599 per month. Combo Decoder Full kit is retailing at ksh 3999 only, which can accommodate Both DTH & DTT signals or get their StarTimes App plus other 45 channels . These are the tools that will help you enjoy the 64 games live in HD.
13-year-old reggae band Gravitti is a popular local band with immense success under their belt. Some of their projects include 'Sweetie' featuring Nameless and 'some reggae'. On this track they feature another Kenyan reggae heavy weight-Shamir. They also bring on talented vocalist Sage one of the 'So Alive' song. Contrary to normal slow reggae beats, this team decides to keep the tempo a little upbeat. Miss Okinda kicks off the introduction of the song with the chorus followed by her fire verse. This rastawoman kills it as she paves way for Shamir who comes on next. The video begins with a panoramic shot of the artists making their way into the studio. The backyard is lash green adding more life to the video. Producers Adam Eston and Don Mbago did a nice job to give us a live-from-studio video. At some point it feels like a serenade in your lounge. Everything is live from the piano, guitar,drums to the singing artists. The whole studio set up is just entertaining. After Miss Okinda comes Shamir and does what he does best. His well planned verses never disappoint. He maintains the party theme. Basically this song is about positivity,the good good vibes. Its funny to imagine there was a time I thought Shamir was Jamaican! His versatility is on another level. Now that I know he is one of our own, I now love his music much more. Exit Shamir enter Sage and her voice was meant for this! she takes me away. She has been improving since her collaboration with Octopizzo many years ago on 'So Alive'. She fits in well in this track and has good chemistry with Miss Okinda evident from the last minute behind the scenes. Her dressing is also on fleek complete with a maasai shanga (necklace). She represents the African woman who is in love with her culture.Same to Miss Okinda with her bracelets. She does the chorus. If I had to rate this song I would give it an 8/10. It is good to see local artists trying out new fields like Sage trying out Reggae. Special mention to Royal State Pictures,good work people!! Check it out here :
Back when we were six, my brother developed a notorious sleepwalking habit among his various other disorders. So much so that dad child proofed the doors to our room and closet (after an unfortunate pissing incident involving a soiled pile of clothes) so that when we were awake, we could leave, but asleep, no dice. It was one of those plastic coverings that you had to squeeze and turn simultaneously, y’know, the ones that are impossible for anybody under the age of 18 to possibly hope to open due to the sheer amount of pressure it took to turn the knob. I’m being facetious now, but I really hated that child proof bullshit. But, due to his sleepwalking, he was kept on the bottom bunk. Some nights, he’d wake up and try to leave the room, tugging on the door and only succeeding in making an unnecessary amount of racket, only to fall back asleep at the foot of the door after his failure. Before the child proof door, there were only a select few places he’d go, but it became a game of hide and seek with him. I found him inside the toy box once, and I just remember thinking… “how did he even fit himself in there?” When these incidents happened – and that was at least three times a week – I took it upon myself to get him safely back in his bed when I actually caught him, so long as he didn’t wander past the stairs, which thankfully now wasn’t very possible. I hated the stairs. Well, not so much the stairs as the hallway that my room was at the end of leading to the stairs around the corner. That place was hellish at night. Yes, I was terrified of the dark. More so of my own wild imagination spurring the darkness to life with monstrous intents. I was sure we were plagued with a closet residing boogie man or a homicidal shadow dweller, maybe even the neighborhood serial killer. My father, God bless the man, every night before bed, he’d open the closet door, reach up and pull the dangling string to turn the light bulb on, – the switch had shorted on our sixth birthday- and search the closet for my own reassurance. Sometimes, he’d even make a show of it and enter with a baseball bat or a plastic gun, threatening the monster hiding in there. Every time he did it, there was nothing in that closet. There never was. My brother wasn’t afraid of the closet like I was. On the lower bunk, sometimes he’d climb the ladder and sleep with me after I’d been sitting up and staring at the closet for what seemed like hours. It was like my fear woke him up. They say twins have inexplicable bonds. I always had this strange sensation like I was being watched, or perhaps the feeling of knowing someone’s talking about you… I knew I held something’s attention. And that thought kept me up in such discomfort for what seemed like hours. In reality I probably had the attention span to stay up thinking for half an hour before succumbing to sleep. And stranger still, it wasn’t every night. In hindsight, that made me feel uneasy. If a child is afraid of the dark, weren’t they afraid of it every night? Don’t get me wrong, I feared the dark, but obviously I was safe under the covers. Most nights, it was merely a childish fear. And some nights, that fear evolved into uneasiness I can’t explain… like violation of my privacy. And no amount of blankets made me feel better. Something was there. And it was watching. I knew it was. I always expected to see a pair of glowing eyes behind the blinds of the closet door. But I never did. One night in particular stayed in my memory all the way into adulthood. The first detail that’s strange in hindsight is that I was already asleep. Something woke me up, not violently, but suddenly. And I still have no idea what. There was this cold that had settled on the room. And not like a winter cold that could freeze water, but this stale, stiff cold – like an abandoned house. The same stillness and cold I would feel several years later when grandmother died in her hospital bed and how her skin felt just minutes afterward. Lifeless. And a smell wafted through the air like really burnt steaks and rotten trash cans. I grimaced and said groggily “Geeze, did you fart?” Waving my hand in front of my face. There was no reply, so I dangled my head over the edge to peer at the lower bunk. Not surprisingly, he wasn’t in his bed. Illuminated dinosaurs chasing each other endlessly around our room projected from our spinning night lamp was the only source of light – a disco ball of dinosaurs if you will. I traced them around the room to find it empty with the exception of me. I knew that wasn’t true. Climbing down the ladder, my feet slapped against the wood floor sending an uncomfortable shock of cold up my legs. As I turned, the room seemed to widen. It was the moment that makes children gulp in uncertainty. The sudden loss of familiarity. I was in my room, but I felt uncomfortable, the same discomfort when you stare off of a cliff, knowing that one false step and you will die. Completely exposed. But I trudged on, searching for my misplaced sibling. He wasn’t on the floor in front of the door, he wasn’t on top or inside of our toy box… I dropped to my knees to find the space under the bed empty. Was it possible he somehow got out of the room? When he used to leave the room, there were three places he typically was. The hallway bathroom – notably curled up in the corner between the vanity and toilet, in dad’s old red chair in the upstairs living room right down the hall and to the left, or somewhere downstairs, a place I dare not tread in the darkness alone. I padded to the door and squeezed the plastic covered door knob with both hands, struggled with the damn thing for a moment and pulled it open. I was greeted with pitch blackness. The dark hallway now looming ominously in front of me. There were no windows, the only source of moonlight would be around the corner where a window was beside the staircase. The hallway wasn’t just dark, of course not. It was never that easy. No, it had to be pitch black. It made me even more uncomfortable, staring out into that blackness with my pulse steadily rising, I could hear my heart beating in my ears. Anything could be out in that darkness. I felt like I’d see a pair of eyes staring back at me. Whatever was in that darkness had no eyes, or at least, they didn’t glow like in the movies. But I jumped at the sight of a long, black shadow cast from behind me, freezing in terror as it disappeared. It happened again, casting my shadow across the hallway’s floor. The nightlight on our dresser that cast dinosaurs the walls of our room, and now out in the hallway. On the bright side, I had a source of light now. I was transfixed, staring out into the dark hallway as it lit up with the distorted dinosaur. I looked down, my toes were barely behind the baseboard that separated the wood flooring from the carpeted hallway. Before I crossed that line, I needed to make sure there was nothing hiding in that darkness. Anything could hide in shadows that black. The dim light flashed from behind me My eyes caught something unnatural… I could’ve sworn someone was pressed against the wall at the end of the hallway to the right, like they wanted to plaster their back to the wall. It didn’t really register until the light had already passed. I gulped, my body tensed uncomfortably, eyes locked on the darkness where that person had been standing. In this darkness, they could’ve moved wherever it saw fit to move. It could be five feet in front of me for all I knew. With that thought I was dreading the next pass of light. Did I really want to see this thing? Before I could even answer myself, the light passed over again, and the shadowy figure remained, unmoved. Because it was the shadow of the open bathroom door resting door knob length away from the wall. Just my imagination. I released a shaky breath, satisfied that the hallway was empty, and lifted my foot, slowly, unsteadily crossing my perceived line of safety out into the unprotected blackness of my house made foreign by the nighttime. My toes curled into the carpet, tensed like the rest of my body like I was holding onto the railing on a roller coaster. The light passed by again, and I kept my eyes peeled, stopping my movement completely as it did, just for safety. If I could just get to the bathroom, I could turn on the light. The hallway light was beyond the bathroom, so that was out of the question. I had to be brave. I traversed the darkness, taking long steps on my tippy toes just to stay quiet in case something were actually in that darkness. My whole body would stiffen when the light passed behind my back only to continue and try and cover as much distance as possible while I was still hidden by the shadows. The whole time I had that feeling of being completely exposed in this hallway, as if I were actually being hunted. I kept thinking; what if I’d missed something and now whatever it was was in the hallway moved behind me. I dare not turn. I pictured a vile creature staring right into the back of my head, breathing down the back of my neck. If I turned, I’d only be greeted by sickly, glowing eyes and a wicked smile. So I didn’t. But finally, I made it to the bathroom without incident, but my joy was short lived as I peered into the pitch blackness that was the bathroom. And this time, there was no dim light to chase away the shadows. If only for the brief moment. The light switch was on the left inside, right above the counter and under the medicine cabinet. I had to tippie toe to reach it. I gulped down my fear. Now or never. I strode inside with purpose and ignored the chill of having my back exposed yet again but to a completely unknown abyss. Even then, I couldn’t shake the feeling th
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